Otero County Commissioners get freebies from U.S. Census Bureau - small soccer balls inscribed "Su informacion esta segura"

I am staring at my souvenir of last night's Otero County Commission.

Yep, the title tells you. It is about 3" in diameter, black and white with red wording "United States Census 2010 Su informacion esta segura". Although it doesn't indicate where this toy/cheap stress ball was made, it appears to the typical import used by marketing/retail. What I know for sure is that your tax dollars paid to inform us "Sue informacion esta segura". (I had to talk someone out of theirs because they were distributed to the commissioners and staff.)

Many questions come to my mind. (1) Why does the U.S.Census Bureau feel the need to sell the idea of security of personal information? (2) Why did the U.S.Census Bureau choose a soccer ball and not a football? Why is the security message written in Spanish? Only Spanish speakers are concerned about security? Were/are these little soccer balls being distributed in Chaparral? Surely, they were not procured just for Otero County Commissioners and support staff.

Please go to Everything Alamogordo by clicking the title to view the presentation of two Census Bureau employees' presentation (It is archived under Live Feeds, Past Events. I am going to watch it even though I was there just to see if I can see the set-up for the 7 minute, tax payer financed, Census video. I clearly saw that it had been prepared for several audiences. We got the "general public" version last night. I will see if I can find the other targeted group's versions so you can compare.